{"id":25479,"date":"2023-01-31T13:31:38","date_gmt":"2023-01-31T18:31:38","guid":{"rendered":"https:\/\/boeufquebecspeq.com\/?p=25479"},"modified":"2024-01-23T19:21:37","modified_gmt":"2024-01-24T00:21:37","slug":"evenements-campagnes-boeuf-quebec","status":"publish","type":"post","link":"https:\/\/boeufquebecspeq.com\/speq2\/evenements-campagnes-boeuf-quebec\/","title":{"rendered":"Campagne \u00ab Boeuf Qu\u00e9bec, c\u2019est bien meuh \u00bb"},"content":{"rendered":"\n<p>Publi\u00e9 le 31 janvier 2023<\/p>\n\n\n\n<p>L\u2019offensive\u00a0<strong>\u00ab Boeuf Qu\u00e9bec, c\u2019est bien meuh \u00bb<\/strong> se poursuit sur les\u00a0<strong>panneaux d\u2019affichage du Grand Montr\u00e9al\u00a0et sur les m\u00e9dias sociaux.\u00a0<\/strong>Avez-vous vu nos panneaux? Comme ce nouveau panneau a l&rsquo;\u00e9changeur Turcot en direction du Pont Champlain. <strong>Cette grande campagne de Boeuf Qu\u00e9bec vise \u00e0 souligner aux consommateurs qu\u00e9b\u00e9cois qu\u2019ils m\u00e9ritent un b\u0153uf de qualit\u00e9, \u00e9lev\u00e9 au Qu\u00e9bec, dans une perspective de d\u00e9veloppement durable.<\/strong> Nous souhaitons ainsi transmettre aux qu\u00e9b\u00e9cois la fiert\u00e9 de manger du b\u0153uf du Qu\u00e9bec.<\/p>\n\n\n\n<p>Au niveau des m\u00e9dias num\u00e9riques, nous sommes heureux de souligner l\u2019arriv\u00e9e de\u00a0<strong>France Bastarache<\/strong> <strong>dans l\u2019\u00e9quipe Boeuf Qu\u00e9bec.\u00a0<\/strong>Elle veillera \u00e0 d\u00e9ployer la campagne sur les m\u00e9dias sociaux de Boeuf Qu\u00e9bec.<\/p>\n\n\n\n<p>La\u00a0campagne\u00a0<strong>Boeuf Qu\u00e9bec, c\u2019est bien meuh,<\/strong>\u00a0est r\u00e9alis\u00e9e en collaboration avec\u00a0<strong>Aliments du Qu\u00e9bec.<\/strong> Elle comporte un\u00a0<strong>volet d\u2019affichage,<\/strong>\u00a0un\u00a0<strong>volet num\u00e9rique\u00a0<\/strong>et se d\u00e9cline jusqu\u2019en\u00a0<strong>lieu de vente.<\/strong> La nouvelle campagne a \u00e9t\u00e9 con\u00e7ue par l&rsquo;\u00e9quipe de design et branding de\u00a0<strong>LG2 Qu\u00e9bec,<\/strong>\u00a0qui est aussi \u00e0 l\u2019origine du <strong>nouveau concept visuel de<\/strong> <strong>Boeuf Qu\u00e9bec<\/strong>.<\/p>\n\n\n\n<p>Cette campagne s\u2019inscrit dans\u00a0<strong>l\u2019acc\u00e9l\u00e9ration de la strat\u00e9gie Boeuf Qu\u00e9bec<\/strong> pour <strong>rendre plus accessible le b\u0153uf qu\u00e9b\u00e9cois aux consommateurs d\u2019ici\u00a0<\/strong>et pour\u00a0<strong>doubler nos parts de march\u00e9<\/strong> au cours de la prochaine ann\u00e9e.\u00a0<strong>Boeuf Qu\u00e9bec<\/strong>\u00a0est fier d\u2019\u00eatre une\u00a0<strong>locomotive de relance du b\u0153uf au Qu\u00e9bec.<\/strong> Cette relance est une pi\u00e8ce majeure du d\u00e9fi qu\u00e9b\u00e9cois de\u00a0<strong>l\u2019autonomie alimentaire<\/strong>\u00a0et repr\u00e9sente des <strong>retomb\u00e9es potentielles d\u00e9passant 1 milliard de dollars annuellement\u00a0<\/strong>pour enrichir les r\u00e9gions du Qu\u00e9bec.<br><br><strong>Directeur g\u00e9n\u00e9ral<br>Jean-S\u00e9bastien Gascon<\/strong><br><strong>SPEQ I Boeuf Qu\u00e9bec<\/strong><\/p>\n\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Publi\u00e9 le 31 janvier 2023 L\u2019offensive\u00a0\u00ab Boeuf Qu\u00e9bec, c\u2019est bien meuh \u00bb se poursuit sur les\u00a0panneaux d\u2019affichage du Grand Montr\u00e9al\u00a0et sur les m\u00e9dias sociaux.\u00a0Avez-vous vu nos panneaux? Comme ce nouveau panneau a l&rsquo;\u00e9changeur Turcot en <a class=\"mh-excerpt-more\" href=\"https:\/\/boeufquebecspeq.com\/speq2\/evenements-campagnes-boeuf-quebec\/\" title=\"Campagne \u00ab Boeuf Qu\u00e9bec, c\u2019est bien meuh \u00bb\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":25504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"post_folder":[87],"_links":{"self":[{"href":"https:\/\/boeufquebecspeq.com\/speq2\/wp-json\/wp\/v2\/posts\/25479"}],"collection":[{"href":"https:\/\/boeufquebecspeq.com\/speq2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boeufquebecspeq.com\/speq2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boeufquebecspeq.com\/speq2\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/boeufquebecspeq.com\/speq2\/wp-json\/wp\/v2\/comments?post=25479"}],"version-history":[{"count":17,"href":"https:\/\/boeufquebecspeq.com\/speq2\/wp-json\/wp\/v2\/posts\/25479\/revisions"}],"predecessor-version":[{"id":26781,"href":"https:\/\/boeufquebecspeq.com\/speq2\/wp-json\/wp\/v2\/posts\/25479\/revisions\/26781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boeufquebecspeq.com\/speq2\/wp-json\/wp\/v2\/media\/25504"}],"wp:attachment":[{"href":"https:\/\/boeufquebecspeq.com\/speq2\/wp-json\/wp\/v2\/media?parent=25479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boeufquebecspeq.com\/speq2\/wp-json\/wp\/v2\/categories?post=25479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boeufquebecspeq.com\/speq2\/wp-json\/wp\/v2\/tags?post=25479"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/boeufquebecspeq.com\/speq2\/wp-json\/wp\/v2\/post_folder?post=25479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}